Books and Audio CDs
Building a Customer Focused Business

Another exclusive audio book from Derek Williams, revealing ten steps you can take to delight your customers and increase your profitability.
The Best Kept Secret
Based on his own extensive research into what makes the very best businesses work, Derek Williams presents these 10 essential building blocks for a customer-focused business which you can use to increase your profitability today. Using examples from around the world, Derek describes simple and practical steps to dazzle your customers and significantly improve your profits.
What the CD Features?
The CD has ten tracks:
- Bricks in a wall
- Systems
- Align the motivators
- Golden rules
- Outside the box
- Communication
- Guarantees
- 3-D
- Ask your customer
- Leadership
Why is it Worth Getting?
Speaking to an audience of small business owners, Derek urges them to do something tomorrow otherwise the momentum is lost and the time and energy invested in planning how to exploit these great business-building ideas is wasted. To start your journey, take action today and order the CD. It's backed by a no-quibble, money-back guarantee and your investment is just £17.50.
About the Speaker
Derek Williams is the UK's leading customer service guru. His own business has won 5 national customer service awards. Derek created and runs The WOW! Awards™ - a national customer service award programme. Derek's mission is to raise levels of customer service in the UK to the point where visitors from Florida say, "WOW!™ Have you seen what good service the Brits are giving?"
My Guarantee
My unique offer is that all, yes all, my work is fully guaranteed. If you don't feel I have met your expectations, I will refund your investment. This gives you total reassurance when booking me as a speaker, investing in one of my books, or booking my company's consultancy services.





